Celebrating the International Year of Pulses, the Regina Way
REGINA – 2016 marks the International Year of Pulses. Saskatchewan grows more pulses than anywhere else in Canada and Regina is at the heart of it all. To celebrate this, Economic Development Regina, Tourism Regina and partners have created a campaign titled: ‘The Great Canadian Pulse Off’ presented by AGT Foods.
“Economic Development Regina is committed to advancing value added agriculture, and pulses are a main contributor to Regina’s agribusiness sector which represents over $467 million of the City’s GDP. This economic strength coupled with our thriving restaurant scene, has Regina poised as a destination of choice.” said John Lee, President & CEO of Economic Development Regina.
Industry, government and media are coming together to celebrate the Great Canadian Pulse Off presented by AGT Foods in Regina. The pulse trade has increased to nearly $4 billion in exports in just over forty years. Saskatchewan grows 90 percent of the pulses Canada exported to 150 countries worldwide. Pulses bring a major economic impact to our community and provide a local crop for our producers, chefs and brewers to highlight in their businesses.
To celebrate pulses in Regina, the week will kick-off with a campaign that includes a restaurant competition, social media contests, street teams and a national media tour. Information about the activities can be accessed from the website: greatcanadianpulseoff.ca.
Partners in the campaign include the Ministry of Agriculture, Ministry of the Economy, Sask Pulse Growers, Rebellion Beer and others. The goal of the campaign is to raise awareness of pulses but also how the Agri-Value industry contributes to the vibrancy of our city through our culinary choices and robust craft brewing industry.
To learn more about pulses or the activities happening during the week visit greatcanadianpulseoff.ca.
For more information, contact:
Economic Development Regina
P: 306-789-5099 ext. 237