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It’s Official, Regina Loves Pulses!

His Worship Mayor Michael Fougere has officially declared Friday, October 28, 2016 as Regina’s “We Love Pulses Day!” The proclamation highlights a week-long celebration in support of the International Year of Pulses.

Between October 24 and 29, industry, government and media has come together with the Great Canadian Pulse Off presented by AGT foods.  All week, our restaurants, our residents and our visitors have been celebrating pulses, enjoying the variety of dishes and beers that embrace pulse crops.

The Saskatchewan pulse trade has increased to nearly $4 billion in exports in just over forty years. Saskatchewan exports 90 per cent of Canada’s pulses exported to 125 countries worldwide, with Regina producers and processors at the center of it all.

“Pulse crops are important for Saskatchewan’s agriculture industry, they are not only good for the economy, but also for our health and the environment,” Agriculture Minister Lyle Stewart said. “Saskatchewan is known around the world for our pulses and our farmers are preparing for increased demand from local and international consumers.”

Proclaiming October 28th as Regina’s “We Love Pulses” Day, shows the City embracing the industry and what it means to our City.

“It is incredible how wide-spread the pulse industry’s impact has been on our city,” said Regina Mayor Michael Fougere. “Value-added processing is part of our successful, diversified economy, and this week’s events will showcase the creativity that has gone into expanding the reach and use of this product.”

The Greater Regina Area’s agribusiness sector employs almost 2,500 people – of which roughly 300 work in the food processing sector – and accounts for $467 million, or 2.9%, of the city’s total gross domestic product.

“Pulses create a unique value proposition for Regina,” said Economic Development Regina President and CEO John Lee. “Not only does it create a huge economic impact in our community, it is also woven into our food, drink and culture. It has become another factor in the Regina Advantage, and an example of leaders who Think Big,” Lee said.

Learn more about pulses at greatcanadianpulseoff.ca.

For more information, contact:

Sarah Pilon
Manager, Destination Marketing
Economic Development Regina
P: 306-789-5099 ext. 236
E: spilon@economicdevelopmentregina.com

 

About Great Canadian Pulse Off! Presented by AGT Foods

2016 is the International Year of Pulses. Saskatchewan grows more pulses than anywhere else in Canada and Regina is at the center of the action. To celebrate this, Economic Development Regina, Tourism Regina and its partners have created a campaign titled: “The Great Canadian Pulse Off!” presented by AGT. The GCPO consists of a weeklong restaurant competition, and multi-faceted awareness campaign about the vibrancy and importance this crop is to the Regina region.