Regina Celebrated Pulses and Showed That We Love Them!
Regina came together last week to celebrate pulses with ‘The Great Canadian Pulse Off’, presented by AGT Foods. The celebration included guerilla marketing, an integrated social media campaign, media tours, restaurant competition and website: greatcanadianpulseoff.ca.
From October 24 through 28, five restaurants competed in the PULSE OFF!: Jack Keatons’ BBQ, Lancaster Taphouse, Victoria’s Tavern, Spices of Punjab and Malt City. They each created a signature pulse-inspired dish and the public voted. And the winner, capturing the most online votes is: Victoria’s Tavern.
During the week, pulses were featured “from field to plate (or glass)”, including a tour of a local pulse farm, demonstrating processing at AGT Foods, and value added products including snacks, local beer, and dishes created by local businesses. These are all part of the Agri-Value industry sector, which is one of the key sectors identified in the EDR growth strategy for Regina and region while also highlighting pulses through the culinary and craft brewing industries. Our restaurants play a significant role in the vibrancy of Regina.
“This week was a true demonstration of collaboration in Regina. Industry, government and media came together to make a great week happen in our city, and to shine a light on a thriving industry and an important sector in our region,” said John Lee, President and CEO of Economic Development Regina.
To close off a week of celebration Friday, October 28 was declared Regina’s ‘We love Pulses’ day by Mayor Fougere followed that evening by a formal reception and dinner. The evening’s events brought together industry and government at two of Regina’s tourist attractions; RCMP Heritage Centre and Government House. The locations continued to support the theme of industry supporting tourism and vice versa.
Sponsors of the event include: AGT Foods, Government of Saskatchewan, Ministry of Agriculture and Ministry of the Economy, Saskatchewan Pulse Growers, Rebellion Brewing Co., Saskatchewan Trade & Export Partnership, Ag-West Bio, Pulse Canada, Food Centre, RCMP Heritage Centre, Government House and Tourism Saskatchewan.
Learn more about pulses at greatcanadianpulseoff.ca.
For more information, contact:
Economic Development Regina
P: 306-789-5099 ext. 237
About Great Canadian Pulse Off! Presented by AGT Foods
2016 is the International Year of Pulses. Saskatchewan grows more pulses than anywhere else in Canada and Regina is at the center of the action. To celebrate this, Economic Development Regina, Tourism Regina and its partners have created a campaign titled: “The Great Canadian Pulse Off!” presented by AGT. The GCPO consists of a weeklong restaurant competition, and multi-faceted awareness campaign about the vibrancy and importance this crop is to the Regina region.