Tourism Regina, an industry sector of Economic Development Regina Inc. (EDR), is the official destination marketing organization representing Regina and region. It works in collaboration with the Regina region’s tourism sector and industry partners to promote and enhance Regina as a destination experience.
It also encourages the growth of the region’s tourism industry through the retention and development of attractions. The Tourism Division attracts visitors and residents to explore Regina’s leisure, business and special event tourism, which account for $339 million of the regional economy.
Working alongside the other industry sectors within EDR, we help to ensure that the Regina region prospers as a vibrant and diversified economy for businesses and investors, a strong destination experience for visitors, and a place of choice with a high quality of life and career opportunities for residents.
Economic Development Regina Inc. (EDR) is the lead economic development agency for the City of Regina and region. EDR provides leadership to the community with specific accountability for the following core functions:
Support industry growth and diversification through retention, development and attraction of business and tourism.
Find innovative ways to support the community in sustaining growth while effectively addressing the challenges of growth.
Market and promote the Regina region for business and tourism.
Ensure the Regina region prospers as a vibrant and diversified economy for investors, is a positive destination experience for visitors and offers a high quality of life for residents.