Tourism Regina, a branch within the City of Regina administration, leads the marketing of Regina as a tourist destination and promotes the development and growth of the City’s tourism industry.
Tourism Regina is focused on attracting day and overnight visitors to the city by promoting our family-friendly attractions and being the best event hosts in Canada. We will increase tourism revenues by supporting industry in the development and delivery of remarkable experiences.
Tourism Regina transitioned to City Administration on January 1, 2024, as a newly structured organization with a startup spirit. Shortly after, Tourism Regina partnered with Tourism Saskatchewan to connect with key tourism stakeholders to talk about where Tourism Regina had been, where it was going, and how we could work better to grow tourism in the city. Feedback from stakeholders were compiled into a SWOT analysis, which was sent to Daar Consulting, along with several documents, concepts and ideas from subsequent stakeholder meetings, Destination Canada/Tourism Saskatchewan and previous strategy documents.
Daar Consulting reviewed all the documents, facilitated a half day working session, and then produced the corporate strategy below. This strategy should help guide Tourism Regina for the next 3-5 years.
We would like to acknowledge that the land on which we gather is Treaty 4 territory and the traditional territory of the Anihšinābēk, Nêhiyawak, Dakota, Lakota, and Nakota peoples, and the original home of the Métis/Michif Nation. We recognize that both Indigenous and Métis people are the spiritual and cultural keepers of their traditional lands and still to this day, continue to practice their values, languages, beliefs and knowledge.