City of Regina and Tourism Regina introduces new merchandise
The City of Regina launched a new slate of merchandise collections celebrating Regina’s unique character.
“From the City skyline to the Warehouse District and Regina-style pizza, Regina offers so much that is uniquely ours,” said Jennifer Johnson, Deputy City Manager Communications, Service Regina and Tourism. “This city has so many stories to share and these collections help us tell those stories and celebrate the places, the traditions and even the flavours that make our community special.”
The collections include a Classic line, featuring the iconic I Love Regina logo, a Signature line that celebrates Regina’s skyline, a Heritage Line that embraces nostalgia by featuring historical landmarks, a Tourism Regina collection that highlights the attractions that make Regina a unique destination, and finally a feature-edition design that honours the iconic, authentic Regina-style pizza.
“The tourism kiosk is an amazing welcome to Regina for travellers arriving at the airport, offering an immediate sense of the city’s warmth, creativity and pride of place. We love that it showcases authentic local merchandise that reflects Regina’s character and gives visitors a meaningful way to take a piece of our community with them,” said James Bogusz, President and CEO at Regina Airport Authority.
The lineup includes T-shirts, hats, water bottles, pins, stickers, puzzles, and more—available in limited quantities while supplies last at the City Hall and Regina International Airport visitor information kiosks. Travellers who spend more than $25 at the airport kiosk also receive complimentary airport parking, providing an added incentive to stop, browse and discover Regina-inspired merchandise. (Parking incentive based on promotional program details.)
Designed as catalysts for storytelling, these new collections connect locals and visitors to the people, places, and attractions that define the city.
View the Tourism Regina line at tourismregina.com/merchandise, and purchase City of Regina merchandise online at ILoveReginaGear.ca.
About Tourism Regina
Tourism Regina, a branch within the City of Regina administration, leads the marketing of Regina as a tourist destination and promotes the development and growth of the City’s tourism industry. We are focused on attracting day and overnight visitors to the City, by promoting our family friendly attractions, and being the best event hosts in Canada. We will increase tourism revenues by supporting industry in the development and delivery of remarkable experiences.
Media contact:
mediarelations@regina.ca
306-777-7486









