We are Tourism Regina, the city’s Destination Marketing Organization (DMO), working to tell Regina’s story, elevate the visitor experience, and drive inbound visitation.
Our tourism industry is built on collaboration, creativity, and a shared commitment to growing the visitor economy. From locally owned restaurants and independent retailers to major events and cultural institutions, our partners shape the experiences that define Regina.
We believe a visit here should feel easy, memorable, and worth extending. By working closely with industry, we amplify what’s working and unlock new opportunities—supporting local businesses while strengthening Regina’s position as a year-round destination.
Our work spans key areas that bring visitors to the city and keep Regina top of mind—from high-energy sporting events and major conferences to strategic trade relationships and travel media partnerships. Each plays a role in how we attract, host, and grow visitation.
Together with our hotels, attractions, and businesses, we create experiences that invite people to explore deeper, stay longer, and come back again.
Let’s build something worth exploring.
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Tourism Master Plan Link
Tourism Master Plan Link
Tourism Master Plan Link
Tourism Master Plan Link
Regina offers a strong mix of venues and outdoor spaces for sport at every level. Mosaic Stadium is a 33,000-seat facility and home of the Saskatchewan Roughriders, hosting major sporting events year-round, including the 2025 Vanier Cup. The REAL District is Canada’s largest interconnected event complex and a central hub for sport and entertainment. Wascana Lake supports outdoor recreation and water-based activities in the heart of the city, including events such as the 2025 Canoe Kayak Spring National Championships.
Regina offers flexible, full-scale infrastructure designed to host events of all sizes. At the centre is the Bunge International Trade Centre, featuring multiple halls that can be used independently or combined to create up to 90,000 square feet of continuous event space. Additional venues like the Queensbury Convention Centre and Conexus Arts Centre expand the city’s capacity, offering a range of meeting rooms, large-scale halls, and theatre-style spaces. Located just minutes from both the airport and downtown, Regina’s convention spaces are easy to access and built for efficiency—making it simple to plan, host, and attend events.
Tourism Regina works with travel trade partners to position Regina as a compelling and accessible destination. Through partnerships with tour operators and travel advisors, we build and promote itineraries that showcase the city’s experiences—from culture and events to food and local districts. We support our partners with the tools they need to sell Regina effectively, including product development, market insights, and on-the-ground coordination. By strengthening these relationships, we expand Regina’s reach in key markets and create more opportunities to attract visitors year-round.
Tourism Regina works with travel media and influencers to share the city’s story and inspire visitation. Through press trips, media hosting, and familiarization tours, we connect writers, creators, broadcasters, and digital storytellers with the people, places, and experiences that define Regina. From major events to local perspectives, we help bring the destination to life in ways that resonate across platforms. By building strong relationships with media and influencers, we expand Regina’s reach and position the city as a destination worth discovering.
We would like to acknowledge that the land on which we gather is Treaty 4 territory and the traditional territory of the Anihšinābēk, Nêhiyawak, Dakota, Lakota, and Nakota peoples, and the original home of the Métis/Michif Nation. We recognize that both Indigenous and Métis people are the spiritual and cultural keepers of their traditional lands and still to this day, continue to practice their values, languages, beliefs and knowledge.